He has accumulated 28 years of extensive experience in strategic planning and media content management, having served as Director of Strategic Planning at the Saudi Arabian General Investment Authority (SAGIA), and as Investment Team Leader for both the National Transformation Program and Saudi Vision 2030 initiatives. He has also overseen media center operations for major forums, most notably the Global Competitiveness Forum across seven editions. Throughout his career, he has developed and executed a wide range of communication strategies and media plans for diverse entities. Earlier in his professional journey, he worked as an editor and writer for Al Riyadh and Al Hayat newspapers. Additionally, he has supervised the preparation of more than 20 annual reports for various government entities, contributing to high-quality institutional reporting and communication standards.
He brings 20 years of experience in consulting and research, including his tenure as former CEO of the Human Capital Center. Throughout his career, he has led the development and execution of communication strategies for prominent entities such as the Ministry of Investment and the Misk Foundation. He currently serves as a Strategic Planning and Communications Advisor for National Transformation workshops, while also overseeing the design and implementation of media and marketing strategies for a range of organizations. He holds a PhD in Business Administration from the University of Liverpool, UK, and a Master’s degree in International Marketing from the University of Strathclyde, UK.
He possesses 19 years of distinguished experience in media and marketing, during which he has led and delivered high-impact media projects, including the Misk Foundation’s 10-year anniversary celebration, the SAR integration project, and the tourist visa launch. He has also chaired media committees for major forums and events, most notably the inaugural Saudi Media Conference, shaping strategic media direction at the highest level. His editorial leadership spans senior roles such as Managing Editor of Al Hayat newspaper, along with editorial contributions to leading publications including Okaz. He further strengthened institutional communications by overseeing content for the Riyadh Municipality website and magazine, and played a foundational role as a senior editor within the launch newsroom team of Al Ekhbariya TV channel.
He has built 10 years of experience as a creative content manager in both Arabic and English at Intermarkets, with a strong track record of delivering compelling bilingual content across diverse platforms. His professional background also includes roles as Account Manager at DIMENSIONS and Creative Editor at the Ministry of Investment, in addition to leading creative content development for DIMENSIONS’ project with the National Development Fund. Earlier in his career, he headed the translation department at Al Bilad newspaper and conducted interviews for Iqra magazine. He has also translated numerous books and encyclopedias between Arabic and English, and contributed to the preparation and translation of annual reports for several key entities, including the Saudi National Bank, the Saudi Industrial Development Fund, and the Insurance Authority, among others.
He brings more than 20 years of experience in advertising and marketing, having collaborated with a wide range of leading companies and government entities, including the Ministry of Investment, the Ministry of Energy, the Ministry of Municipal and Rural Affairs, the Saudi Export Development Authority, Jeddah Metro Company, SABIC, SAPTCO, Dammam Airports Company, Dar Al-Handasah, and the National Development Fund. He is recognized as a highly skilled and creative professional in advertising, printing, and event management, distinguished by strong leadership capabilities and a consistent ability to deliver high-quality results under pressure. He holds a Bachelor’s degree in Business Administration.
He commands extensive expertise in crafting high-impact creative content across a diverse range of platforms, including websites, email marketing campaigns, articles, case studies, e-shots, and more. He has also played a key role in refining English-language materials for the National Development Fund, notably the “Khuta” newsletter. With 11 years of experience in marketing and media, he has partnered with over 20 startups and scale-ups, in addition to collaborating with a wide range of agencies. He brings a strong, analytically grounded understanding of behavioral economics, backed by formal certification in the field. In 2023, he was honored with the Clutch Champion Award, recognizing his excellence in client service and delivery.
He offers 26 years of experience in consulting and training, with deep expertise in building and structuring corporate communication departments for both government and private sector entities. He serves as a lecturer in public relations at the Institute of Public Administration, where he also leads the Community Partnership Team. His professional experience includes serving as a media and public relations advisor to the Riyadh Emirate, and as Public Relations and Media Officer at the King Salman Center for Disability Research. In addition, he has undertaken simultaneous interpretation assignments at numerous media forums and is an active member of the Association of Journalism and Media Educators.
She led the management of DIMENSIONS’ project to produce the annual report for the Water Transmission Company, in addition to delivering social insurance and governance reports. With 9 years of experience in public relations, digital communication, and client account management, she brings a well-rounded and execution-focused approach to communications. Her contributions include organizing internal communication events for employees of the National Debt Management Center and supporting media coverage for the 45th extended session of the UNESCO World Heritage Committee. She also managed publishing and media responsibilities for the International Conference on Mass Gathering Medicine (ICMGM) within the media center. She holds a Bachelor’s degree in Business Administration.
He carries 18 years of experience in research and journalistic editing, contributing to the success of several high-profile national projects, including the SAR Integration Project and the Saudi Census 2022. His work also includes the development of specialized media reports, notably pre-launch coverage for the Kingdom’s introduction of the tourist visa. He has played a key role in the research and editorial development of multiple annual reports, including the Ministry of Energy’s report over five consecutive years. In addition, he has led investigations and features sections at several newspapers, demonstrating strong editorial leadership and in-depth storytelling expertise.
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