10 years ....

of communications that don’t just support events—but shape them.

From the smallest

details to a lasting impact.

A new dimension of content and communication excellence.

Crafting content that embodies identity and strengthens presence.

Partnerships rooted in innovation, professionalism, and impact.

Pioneers in annual reports… delivering speed, quality, and excellence.

Years’ Experience Working With Reputable Public and Private Sector Entities
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Clients
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Projects
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Annual Reports
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Social Media Posts
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Speeches for Senior Officials
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Coordinated Media Appearances
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Press Releases
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Media Campaigns
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Sectors Served
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About Us

Where Details Shape Stories

In 2016, from the heart of Riyadh, DIMENSIONS began its journey as an emerging Saudi agency forging its own path in public relations and communication, never merely another name entering a saturated market but a forward-looking vision that moved ahead of the curve—building impact before narratives take shape and defining presence before messages are even delivered. Guided by a pursuit of meaning beyond words, DIMENSIONS set out to deliver something deeper than communication itself, cultivating a presence defined by purpose, depth, and lasting resonance.

From its earliest days, DIMENSIONS was never simply a startup agency, but a collective of seasoned professionals united by a shared mindset and a deeper understanding of what extends beyond messaging itself. Their expertise spans content management, media, and corporate communications, seamlessly integrated into a cohesive, well-practiced ecosystem designed to meet the evolving demands of the industry with precision and depth.

Over time, DIMENSIONS has cultivated a rich depth of knowledge and experience through collaborations with a distinguished portfolio of high-profile clients, where each engagement has added a new level of expertise and every project has left a lasting imprint—together forming the foundation for continuous, increasingly refined, and mature growth.

Today, DIMENSIONS leverages its accumulated knowledge and experience to meet the evolving demands of the present, operating as a flexible execution partner for both public and private sector organizations. It works closely alongside its clients to achieve their objectives with efficiency, delivering outcomes defined by speed and uncompromising quality, and ultimately ensuring a consistently high level of client satisfaction.

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Our Vision

To deliver innovative media and communication solutions rooted in a deep understanding of local culture, while integrating global standards and best-in-class professional practices.

Our Mission

Shaping clients’ corporate presence through integrated communication strategies and a highly skilled team, amplifying message impact across all channels.

Our Pillars

Our Clients Are Our Most Valuable Asset.

Our clients are our most valuable asset—their success, the clarity of their message, and the strength of their brand and product image are at the core of our purpose and guide every priority in our work.

What Cannot Be Measured Cannot Be Achieved.

Our execution starts by establishing ambitious yet achievable success metrics, defined in collaboration with the client and serving as the primary benchmark for assessing both performance speed and quality.

A Dedicated Team for Every Challenge.

We bring together a distinguished network of leading media professionals from influential outlets, alongside researchers and specialists in measuring and analyzing the impact of media and marketing campaigns.

Our Methodology

Our approach is built on a fully integrated content production ecosystem, where every detail is crafted with rigorous precision to ensure clarity, linguistic excellence, and lasting impact, guided by the following principles:

1- Receiving content requests in accordance with DIMENSIONS’ approved templates and standardized formats.

2- Conducting a thorough analysis of each request to clearly define the core content pillars prior to development.

3- Gathering relevant information aligned with the content’s objectives and requirements.

4- Holding in-depth internal discussions on the content and its themes, then assigning drafting to a specialized editor based on subject matter and language, followed by a second editorial review before final approval.

5- Sharing the content with the client for approval or adjustment according to their comments.

6- Reviewing audience feedback on published media content to identify important insights and takeaways.

Our Services

Marketing Strategies

We design and implement integrated marketing strategies grounded in a deep understanding of our clients’ identity, developing clear, targeted media messaging that authentically reflects their vision, values, and ambitions, strengthens their presence, and unlocks new opportunities for more impactful partnerships.




Public Relations

 

 

We leverage our extensive expertise in public relations to develop and execute strategic communication plans with a high level of professionalism, aligned with the aspirations of our valued clients across both the public and private sectors, while strengthening and elevating their institutional presence.



Media Plans

DIMENSIONS develops fully integrated media plans that begin with defining precise, measurable objectives and conducting an in-depth assessment of the current landscape through a structured SWOT analysis. It then builds a carefully designed, time-bound execution roadmap for each phase, with resources precisely allocated to ensure seamless, high-impact delivery, supported by continuous performance monitoring and timely adjustments when required. At every stage of the process, DIMENSIONS places strong emphasis on deeply understanding the client’s needs and objectives, enabling the creation of tailored strategies that realize their vision and maximize results.

Marketing and Advertising Campaigns

We deliver high-impact marketing and advertising campaigns designed to strengthen brand presence and expand customer reach, driven by clearly defined objectives and compelling, innovative messaging. Our integrated approach covers the full campaign lifecycle—from strategic planning and creative production to execution across digital, print, and social media channels—culminating in rigorous performance analysis and precise measurement of outcomes.


Media Center Management

We specialize in the professional management of media centers for forums and conferences, ensuring each event is delivered at the highest standard, thoroughly documented, and seamlessly supported to enable comprehensive media coverage. Our services include deploying a dedicated media team, developing engaging, high-quality content, monitoring and analyzing media coverage, and producing detailed visual and photographic documentation that captures every aspect of the experience.



Press Conference Organization

 

 

We leverage deep expertise in delivering press conferences through a structured, end-to-end approach that begins with defining clear objectives and identifying the target audience, followed by establishing an aligned budget and selecting the optimal venue. We then develop a detailed timeline, identify and prepare speakers, and design a cohesive agenda and program. In parallel, we implement integrated marketing and promotional initiatives to ensure strong attendance and secure media coverage that effectively communicates the event’s significance and impact.



Opinion Polls and Satisfaction Research

We design and conduct opinion polls and satisfaction research as a strategic tool to systematically measure the experiences, perceptions, and feedback of customers and employees, with the ultimate aim of enhancing organizational performance. The process begins with clearly defined objectives, followed by the development of well-structured questionnaires using established measurement tools such as the Likert scale, the selection of representative samples, and the analysis of data to extract actionable, practical insights that directly inform and support decision-making.




Enhancing Presence on Social Media Platforms

Our team strengthens clients’ positive image across social media channels through a strategic approach built on consistent publishing, rapid engagement, and high-quality visual storytelling that fosters trust and reinforces reputation. This includes crafting messaging aligned with organizational goals, leveraging professional-grade visual production techniques, and promoting transparency by showcasing achievements in a compelling and impactful way.



Media Training

We deliver an integrated suite of workshops and training programs in communication and media, designed to sharpen the capabilities of official spokespersons and equip them to manage media interviews with professionalism and confidence. These programs provide practical tools to strengthen media presence and enhance adaptability across a range of scenarios, ensuring key messages are communicated clearly, accurately, and effectively to target audiences.





Organizational and Procedural Consultancy

 

 

We provide high-level public relations consultancy focused on building more efficient, strategically driven communication departments that strengthen institutional image and enhance reputation management. Our services include restructuring PR departments, developing robust strategic plans, activating effective crisis management systems, and delivering advanced training in protocols and best professional practices to ensure operational excellence.





Media Monitoring

We employ an advanced methodology for monitoring and filtering media content across visual, audio, and print platforms, supported by in-depth analysis of data and sources. This approach enables our clients to gain a precise understanding of media trends and access reliable insights that enhance situational awareness and improve the quality of decision-making.





Translation and Proofreading

We provide professional multilingual translation services that go beyond literal rendering to capture precise meaning within its full linguistic, stylistic, and cultural context. Our team of specialized translators combines strong linguistic mastery with deep subject-matter expertise, ensuring high-quality outputs that accurately and faithfully preserve the original message.





Website Content

We specialize in developing high-quality, professional website content across official websites, e-commerce platforms, and blogs, ensuring consistency of messaging and excellence in tone and structure. We also design integrated content strategies and structured publishing plans that strengthen brand presence and elevate the overall user experience.

 

Report Preparation and Review

 

 


We bring extensive expertise in producing a wide range of reports, including annual, monthly, final, and press reports, all developed to the highest quality standards. Our approach combines in-depth analysis with clear, purpose-driven content that reflects key objectives and outcomes, ensuring professionally structured reports that enhance credibility and support informed decision-making for relevant stakeholders.

 

Senior Officials Speeches and Presentations

We bring extensive experience in developing speeches and presentations for senior officials, ensuring precise messaging that reflects institutional priorities and strengthens organizational presence. We tailor content to the nature of each event and the expectations of its audience, with a strong emphasis on clarity, impactful language, and strategic communication. In addition, we deliver professionally designed presentations that combine strong content with visually engaging design.



Print Design and Production

We provide professional design and production services for a wide range of printed materials, including reports, files, brochures, and corporate publications, all developed to the highest standards of quality and innovation. We apply brand identity through a visual approach that strengthens brand presence, combining creative design with precise execution to deliver print materials that reflect institutional professionalism and effectively support communication objectives.



Digital Marketing

We develop and distribute innovative messaging across social media platforms, digital channels, and search engines to strengthen engagement with target audiences and ensure clear, effective communication. We design data-driven marketing strategies grounded in user behavior analysis, supported by robust performance measurement and advanced optimization, driving stronger brand growth and expanded market reach.




Creative Production

 

 

Our creative production services encompass the design and development of motion graphics, promotional and documentary videos, as well as podcast production, delivered through innovative solutions that strengthen brand presence. We transform key messages into impactful visual and audio content that reinforces brand identity and enhances audience engagement.



 

Crisis Management

We provide crisis management services through a proactive methodology designed to enhance readiness across all scenarios by developing preventive plans that enable effective response and minimize negative impact. We also conduct thorough analysis during and after crises to extract key lessons and transform them into opportunities for development, ensuring business flexibility, safeguarding institutional reputation, and reinforcing long-term stability.

 



Our Clients

Our Sectors

DIMENSIONS played a pivotal role in shaping and executing the media strategy behind the General Tourism Authority’s tourist visa launch in October 2019, amplifying its visibility and elevating its presence across the media landscape. Prior to that, in June 2019, it contributed to the momentum of Saudi Seasons, helping frame an initiative that redefined Saudi Arabia’s positioning as a leading global tourism destination. More recently, DIMENSIONS has partnered with the Tourism Development Fund to design and activate impactful media campaigns, reinforcing the Fund’s visibility and expanding its influence within the tourism sector.

DIMENSIONS led the design and execution of end-to-end strategic communication plans for the Investors Services Agency over the course of a full year, shaping media content across traditional and digital platforms while also developing official speeches and a range of corporate communication tools that reinforced institutional voice and coherence. In parallel, it contributed to one of the most prominent Saudi Vision 2030 initiatives by reviewing and refining the content of the Public Investment Fund’s flagship program report, crafting its core messaging, and producing associated press releases and news materials—ensuring communication that was clearer, more unified, and greater in impact across all channels.

 

The scope of work spans a sustained track record of high-level institutional reporting, including the production of the Ministry of Energy’s annual reports for five consecutive years (2017–2021), the first annual report of the Ministry of Industry and Mineral Resources in 2020, and the inaugural annual report of the Water and Electricity Regulatory Authority for the same year. It further extends to the development and design of the 2021 statistical yearbook for the Kingdom’s electricity and water sectors, culminating most recently in the preparation of the 2025 annual report for the Water Transmission Company—reflecting a commitment to precision, depth, and strategic reporting excellence.

 

DIMENSIONS has led the development and execution of a broad portfolio of media projects and annual reports for several key development funds and banks, most notably the National Development Fund, along with the Tourism Development Fund, the Saudi Export-Import Bank, and others—each delivered in alignment with the highest standards of professional excellence.

 

DIMENSIONS partnered with Dammam Airports Company (DACO) to lead the media execution surrounding the launch of its new identity and strategy, while also developing its 2018 annual report and shaping bilingual website content in both Arabic and English. Building on this experience, in 2021 it collaborated with the Saudi Railway Company (SAR) to design and implement communication and media relations plans, produce and manage creative media content, and conduct comprehensive media monitoring and analysis. This engagement also extended to reviewing the company’s corporate communication strategy and contributing to media activities supporting the launch of the National Transport and Logistics Strategy.

 

With the launch of the General Entertainment Authority, DIMENSIONS worked alongside the Authority to shape its communication strategy and media positioning within the Kingdom’s entertainment sector, reinforcing its role as a key outcome of Saudi Vision 2030. It also led the media coverage of the Authority’s inaugural events, produced and distributed content across multiple platforms, and reviewed and enhanced the messaging of its official X account, significantly elevating its media presence and public reach.

مع انطلاقة أعمال الهيئة العامة للترفيه، تعاونت معها «أبعاد» في إعداد استراتيجية التواصل والتعريف الإعلامي بنشاط الترفيه في المملكة، باعتباره أحد أبرز مخرجات رؤية 2030. كما تولّت «أبعاد» تغطية أولى فعاليات الهيئة، وإعداد موادها الإعلامية ونشرها عبر مختلف القنوات، إلى جانب مراجعة وتطوير محتوى حساباتها على منصة «إكس»، مما عزّز حضورها الإعلامي.

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Our Clients Are Our Most Valuable Asset.

Our clients are our most valuable asset—their success, the clarity of their message, and the strength of their brand and product image are at the core of our purpose and guide every priority in our work.

 
 

Selected Project Highlights


01 Jan 2022Secondaty Label

Team

Khalid Abdullah Al-Faryan

1لفريان

CEO

Dr. Abdullah Atiyah Al-Kinani

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Strategic Planning Advisor

Mansour Abdu Al-Jabarti

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Media Advisor

Sally Jaber

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Project Manager

Mark William

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English Content Editor

Tariq Alnahdi

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Creative Director

Abduljalil Suleiman

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Economic Researcher and Editor

Sulaiman Obaid Alenezi

Training Officer

Tariq Basheer

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Creative Content Manager

Be part of the journey—join us now!

 A company specialized in public relations and strategic communication, founded in 2016 with the aim of providing comprehensive media solutions that go beyond the traditional concept of communication.

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